A branded WPR guide your sellers keep on the kitchen counter — pricing strategy, prep checklist, marketing plan, the offer-to-close timeline, and the pitfalls to avoid. It does the work for you between the listing presentation and the signed contract.
Editable Canva template. Drop in your photo and contact details, send as PDF, hand out at the meeting, or attach to your post-appointment email.
The guide isn't a brochure. Each chapter is written to answer a real question sellers have between meetings — the ones they don't always ask you out loud.
A one-page personalized intro — your photo, your story, why WPR. Sets a confident, professional tone before they read another word.
A clear roadmap from "thinking about selling" to "keys handed over." Sets expectations so nothing surprises the seller mid-process.
Why list-too-high kills the listing in week one, how comps actually work, and how to read price-per-square-foot without getting fooled.
The pre-listing checklist: declutter, deep clean, staging priorities, repairs worth doing, repairs to skip. Room-by-room walkthrough.
The WPR marketing plan in plain English — pre-listing photos, MLS, social campaigns, IDX exposure, paid promotion. Calibrates seller expectations on activity.
Inspection, appraisal, title work, walkthrough, closing. Day-by-day so sellers know what week they're in and what's coming next.
Skipping pre-inspection, overpricing because of an emotional attachment, hiding flaws, refusing reasonable repairs. The five mistakes that kill deals.
Your bio, photo, contact card, plus the WPR credentials — Battle of the Brokers, Google reviews, 1,000+ closed transactions. The "they're legit" proof page.
WPR agents use both for the same listing — the presentation in the meeting, the guide as the leave-behind. Here's how they work together.
For the seller to read on their own — between meetings and after.
For the live meeting at the seller's kitchen table.
The full editable version is a polished, magazine-style PDF designed to feel like something the seller wants to keep on the kitchen counter — not throw away with the junk mail.
Magazine-style cover with the seller's address or last name, your photo, and the WPR brand mark.
Illustrated journey from "thinking about selling" through "keys handed over." Helps sellers see where they are at any moment.
The math sellers don't already understand — cumulative price-drops, market window, and why list-too-high backfires.
The print-and-tape-to-the-fridge checklist. Sellers love this page — it gives them something concrete to do this weekend.
The work that happens behind the scenes — written so the seller actually understands the value before they see the commission line.
Day-by-day timeline of the 30 days after offer-accepted. Removes the "what happens next?" anxiety in one spread.
Pages shown are stylized previews — the full guide is 20+ designed pages with your branding, the latest Houston market context, and WPR proof points.
It looks like a real publication. Sellers leave it on the coffee table for weeks, which means your name is in their kitchen long after the meeting.
Most "quick questions" from sellers between meetings are already in the guide. Saves you hours, makes you look more organized, and shortens the time to a signed listing agreement.
Sellers hand the guide to friends thinking of selling — with your name on it. Several WPR agents report listings sourced directly from a referred copy of this guide.
Drop your name and email below and we'll send the editable link to your inbox. Already a WPR agent? You have it in the Resources folder — the link is just a faster way to grab it.
The editable Canva link is on its way. While you're waiting, book a 15-minute confidential chat with Alan — we'll walk through how WPR agents are using it.