📊 Agent Resource · 2026 Template

The Seller Listing Presentation that actually wins listings.

A done-for-you Canva deck Houston agents on the WPR system use to walk into a seller's home and walk out with the signed agreement — pricing strategy, marketing plan, comparable comps, and broker-funded proof points already filled in.

Built by Alan R. Hernandez, WPR Founder & 2× Battle of the Brokers Champion. Customize it with your name, branding, and listing details in under 10 minutes.

🏆 2× Battle of the Brokers · 2024 & 2025 4.9 / 5 on 177 Google reviews 🏘️ 1,000+ closed transactions
What's Inside

Every section a Houston seller actually asks about.

No fluff slides. Each section is built around a question your seller is already asking themselves — and a defensible answer backed by data, comps, or proof.

1

About You & The WPR Team

Editable agent bio, photo, brokerage credentials, and the WPR proof points sellers care about — Battle of the Brokers, 50+ agents, 12+ years in Houston.

2

Houston Market Snapshot

Current days-on-market, list-to-sale ratios, inventory levels, and seasonal trends. Update with one click each quarter.

3

Comparable Sales Analysis (CMA)

Three-column comp template (active, pending, sold) with adjustment rationale. Pre-built tables and chart placeholders.

4

Pricing Strategy

Three-tier pricing recommendation (aggressive, market, premium) with the math on each. Helps sellers see why one number wins.

5

The WPR Marketing Plan

Pre-listing photography, social campaigns, IDX exposure, paid promotion — backed by the broker-funded marketing system every WPR agent has access to.

6

Timeline & Next Steps

Week-by-week from signing to closing. Sets expectations, removes anxiety, and signals you've done this hundreds of times.

7

Seller FAQ & Objections

The five questions Houston sellers always ask — with calm, scripted answers. Covers commissions, exclusivity, repairs, and showings.

8

The Ask & Signing Page

Clean closing slide with the listing agreement summary, your contact details, and a soft handoff to e-sign — designed to make saying yes feel obvious.

Preview

Six slides every seller remembers.

A quick look at the deck. The full editable version — 30+ slides with all the placeholders, charts, and brand assets — is yours when you join WPR.

Slide 01
Selling Your Home, The WPR Way

The Cover

Seller's name, property address, and your photo — positioned as a serious, professional engagement.

Slide 04
Houston Market Snapshot

Market Conditions

Current data points sellers don't already know — setting up the pricing conversation with hard numbers.

Slide 09
Your Comparable Sales

CMA Walkthrough

Three comps shown side-by-side with adjustments, plus a clear "this is what your home should sell for" conclusion.

Slide 14
Pricing Strategy

Three Price Tiers

Aggressive / Market / Premium with projected DOM and net-to-seller for each. Frames your recommendation as the obvious win.

Slide 18
Marketing Plan · 30-Day Roadmap

Marketing Plan

Week-by-week of what you'll do — photography, MLS, social, paid promotion. Broker-funded line items called out.

Slide 28
The Listing Agreement

The Ask

A confident, low-pressure close. Summarizes the agreement, names the next step, and hands off cleanly to e-sign.

Slides shown are an overview — the full template includes 30+ editable slides with the latest 2026 Houston market data, WPR brand assets, and pricing-strategy charts.

Why It Works

Three reasons this deck closes listings when most don't.

📊

Built on real Houston data

Every chart, comp, and trendline is built from live MLS data Alan and the WPR coaching team verify each quarter. No stock-photo market commentary — the numbers your seller pulls up on Zillow line up.

🎯

Answers the questions sellers actually have

Pulled directly from the objections WPR agents hear at the kitchen table every week. Repairs, commission, exclusivity, what happens if it doesn't sell — answered before the seller has to ask.

🏆

Backed by a brokerage sellers have heard of

2× Battle of the Brokers Champion. 4.9 stars from 177 Google reviewers. Sellers Google your brokerage on the drive home — what they find here moves the deal.

The Agent Playbook

How WPR agents actually use the deck.

The presentation is one piece. Here's the five-step playbook our top producers use to turn a seller appointment into a signed listing.

1

Customize in under 10 minutes.

Drop in your photo, the property address, and the three comps you pulled from MLS. Update the cover, the CMA section, and the pricing tiers. Everything else is already on-brand.

2

Pre-send a 60-second preview.

Two days before the appointment, email the seller a 2-slide teaser: the market snapshot and your pricing recommendation. They walk into the meeting already half-sold.

3

Present in 18 minutes, not 60.

The deck is paced to keep momentum. Skip the slides that don't apply, anchor on the comps and the marketing plan, and leave 30+ minutes at the end for questions and signing.

4

Hand off to e-sign on the spot.

The closing slide names the next step explicitly. WPR agents use Dotloop on a tablet — the seller signs at the table, not after a week of follow-up.

5

Trigger the marketing system.

Push the address into Lofty. WPR's broker-funded marketing kicks in automatically — pre-listing campaign, social, and IDX placement. You focus on the next appointment.

📧 Get the Editable Version

Want the editable Canva template?

Drop your name and email below and we'll send the editable link to your inbox. If you're already a WPR agent, you have access in the Resources folder — the link is just a faster way to grab it.

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The editable Canva link is on its way. While you're waiting, book a 15-minute confidential chat with Alan — we'll walk through how WPR agents are using it.