A
What a 5-Star Experience Looks Like
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Reviews are earned by delivering an experience worth talking about. Check off the standards you commit to — and add your own in the group blanks.
The standard — do these every time:
Add your own standards (group discussion):
B
Set Up Your Review Link
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A QR code is just a link in a square — you need the destination URL first. Follow the steps below for your platform, then save the link and your QR before you leave today.
1
Get your Google Business Profile (GBP) review link
Best option
On desktop: Go to your Google Business Profile → click "Ask for reviews" or "Get more reviews" → copy the link.
On mobile: Tap your profile picture → Your Business Profiles → select your business → Get more reviews → copy link.
If the menu won't cooperate: Use Google's Place ID Finder, get your Place ID, then build the link manually:
On mobile: Tap your profile picture → Your Business Profiles → select your business → Get more reviews → copy link.
If the menu won't cooperate: Use Google's Place ID Finder, get your Place ID, then build the link manually:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
💡 Test it on your phone — one tap should open the write-a-review screen directly.
2
Make your QR code (free, takes 60 seconds)
Go to QRCode-Monkey.com or Canva → paste your review link → generate → download PNG (texts & digital) and SVG (print).
Important: Use a static QR, not a free "dynamic" one. Static codes never expire. Free dynamic codes from trial tools can go dead when the trial ends — or get hijacked.
Important: Use a static QR, not a free "dynamic" one. Static codes never expire. Free dynamic codes from trial tools can go dead when the trial ends — or get hijacked.
📏 Print it at least 1 inch square, dark on white. Keep the white border around it — that's the quiet zone scanners need.
3
No Google Business Profile? Use a backup platform
If needed
Most individual agents don't have their own GBP yet — that's fine. Use one of these instead and always give your client 2–3 options so they can pick the platform they already have an account on.
WPR Google Profile
Default for anyone without a personal GBP. Works day one — client names you in the review text.
💪 Best leverage — add to existing reviews to build authority fast
HAR Platinum Profile
Your HAR agent profile collects reviews and stays with you. Strong in the Houston market where buyers and sellers check HAR first.
✅ Career-portable · Houston-specific credibility
Zillow
Second most visited real estate site after Google. Reviews follow your career — not your brokerage.
✅ Career-portable · client may need a Zillow account
Realtor.com
Agent-level profile. Good paired with Zillow as a second destination.
✅ Career-portable
Facebook Business Page
Easy for clients — tied to their existing FB account, no new signup required.
✅ Lowest friction for FB-active clients
RateMyAgent
Free real-estate-specific profile that syndicates your reviews to Google, Zillow, Realtor.com, and social automatically.
✅ One profile, many destinations
🎯 The rule for the ask: give the client 2–3 options and let them pick the one they already use. Never force a new signup — that's the #1 reason review asks get ignored.
4
No past clients yet? Nobody sits out
New agents
The point of the live send is the rep, not the closed deal. Here's what to do instead:
Set up YOUR review page first
Choose your platform (HAR, Zillow, Realtor.com, Google, Facebook) and get your own profile live. That's your home base for every ask going forward.
Ask lenders, inspectors & co-workers
People you've worked with professionally know your work ethic and communication style — they make excellent 5-star contributors while your client list is building.
Ask friends & family
They know you. Even if they haven't bought or sold with you, they can speak to your character, reliability, and professionalism.
Prior-brokerage clients
Clients from a previous brokerage count fully. Send them Touch 1 today.
Get fully loaded
Save your link, QR, and scripts now so the system fires the moment your first deal closes.
B
Your Full Follow-Up Campaign
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All 9 touches — review asks, your closing-video gift, the referral seed, and the wealth conversation. Touches 4 and 5 are yours to write in your own voice.
Touch 1Closing Day: Celebrate + Review AskDay 0
"Hi [Client], congratulations again on your closing today! It was truly an honor helping you. If you felt I earned it, would you mind leaving a quick 5-star review? Here's the link: [Your Link]"
Touch 2Closing Video GiftDay 1–3 · office closings
"Hi [Client], we put together a little video from your closing day — congratulations again! Here it is to keep and share: [Video Link]. It was so much fun celebrating this moment with you."
Touch 3The ReminderDay 2
"Hi [Client], just wanted to make sure the review link worked from the other day. If you get a quick moment today, I'd really appreciate your feedback. Here it is again: [Your Link]"
Touch 4Social Proof — Write in your voiceDay 5
Your draft
Idea: mention that another family just left a kind review, and invite theirs.
Touch 5Gratitude Ask — Write in your voiceDay 10
Your draft
Idea: lead with genuine thanks for their trust, then ask for the review.
Touch 6Copy-and-Paste OfferDay 21 · highest converting
"Hi [Client], sending the review link one last time in case it got buried. If you felt I earned a 5-star review, I'd really appreciate it. If it helps, I'd be happy to write a short draft you can simply copy and paste — just let me know. [Your Link]"
Draft 1: "We had an amazing experience working with [Agent Name]. They were responsive, knowledgeable, and truly cared about helping us every step of the way. We'd absolutely recommend them."
Draft 2: "[Agent Name] did an incredible job with our home purchase / sale. Their communication and attention to detail made the process smooth and far less stressful. Highly recommend."
Touch 7Referral Seed
"Thank you again for the trust you placed in my real estate services. Just out of curiosity, how comfortable would you feel letting your friends and family know about me if they ever need help buying or selling?"
If yes: "That truly means a lot. If anyone comes to mind, feel free to connect us anytime and I promise to take great care of them."
Touch 830-Day Check-In + Investment Seed
"Hi [Client], just checking in to see how everything is going with the home. Are you all settling in nicely?"
Follow-up: "One of the things we help many clients do after buying or selling is start building wealth through real estate over time. If you ever want to explore that, I'd be happy to show you how it works."
Touch 960-Day Wealth Conversation
"Hi [Client], just curious — have you ever thought about owning rental property as an investment?"
If yes: "That's awesome. Many of our clients start with just one rental and build from there. I can show you how we look for properties that produce cash flow."
If no: "No worries at all. Most people don't realize how achievable it can be. When you're ready, I'd be happy to walk you through it."
C
Find Your 3 Five-Star Contributors & Send It Now
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A 5-Star Contributor is anyone who can speak to your character, professionalism, or work — past clients, current clients, lenders, inspectors, friends, family, or colleagues. Star the warmest one — that's your live send today.
D
After the Review — Your SOP
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A review is not the finish line — it's marketing gold. Do these every single time.
E
The "Close With Us" Play
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Most of us are buyer's agents. Here's how to turn your closings into celebrations, gifts (Touch 2), and marketing.
Your standing rule for every offer
On every offer you write: list [WPR preferred title company] as the title company, and ask if your client can close at our office.
F
Build Your Long-Term Nurture Sequence
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The campaign covers your first 60 days. Design what comes after — the system that produces repeat deals and referrals for years. Pre-filled rows show the referral and wealth touches from your campaign. Add your own below.
| When / Trigger | Touch or Action | Value Prop (what's in it for them) | Channel | Goal |
|---|---|---|---|---|
G
My Commitment From This Class
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Three things you're committing to put into action.
Accountability Partner
Who in this room will hold you to your commitments? Exchange contact info and check in with each other within 7 days.
★
Practice the System We Teach
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If today earned it, leave White Picket Realty a 5-star review (keywords: agent training, real estate systems, business growth). Already reviewed us on Google? Scan the second code, open our careers page, and share it on your socials with a line about the WPR training program.
Example post: "White Picket Realty's training program is incredible — real systems that actually help agents grow. If you're an agent looking for more, check this out:" + the page.
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